Kevin Anderson: "We have done so much with so little for so long"
The fate of the University of Maryland's conference affiliation appears to have reached a breaking point: On Monday the school's Board of Regents met and an announcement is expected to be made in a 3 p.m. press conference regarding their application for membership in the Big Ten conference. CSN will broadcast the announcement live.
Maryland's decision to leave the ACC and join the Big Ten centers mostly on money, and could be a precursor to another round of conference realignment throughout the country. For the Terps' athletic department, moving to the Big Ten would increase revenues thanks to the highly-profitable Big Ten Network, a cable channel run jointly by Fox Sports and the conference that is seen in more than 70 million homes.
Estimates show that under the ACC television deal, Maryland could expect around $17 million annually beginning next year. If Maryland joins the Big Ten, that number would jump to almost $25 million annually.
Money is in short supply for the Terps athletic department, which had to cut seven varsity sports earlier this year and is currently running a mounting deficit that continues to grow. An increased shot of cash from the Big Ten could be just what Maryland needs.
The Big Ten will also provide an academic boost to Maryland with access to the Committee on Institutional Cooperation. The CIC, as it is commonly known, allows all of the Big Ten schools to collaborate on research, leverage funding, and has been linked to increased academic prowess and research dollars. CIC schools, which include all Big Ten schools and the University of Chicago, engaged in over $70 billion of research in 2010, according to the CIC annual report. Accessing such a broad and diverse academic network would advance Maryland in ways that would impact far beyond the basketball court or football field.
Despite increased athletic revenues and academic opportunities, Maryland's move to the Big Ten has plenty of detractors.
For starters, to prevent team's from leaving the conference the ACC instituted a $50 million exit fee. The punitive exit fee was designed to stop the very move that Maryland is considering, and for a broke athletic department coming up with the $50 million may prove to be challenging. Refilling the coffers with the increased Big Ten television money may allow Maryland athletics to return to financial solvency, but the exit fee presents a tall hurdle on that path.
There are questions surrounding the increased exit fee. Some in the Maryland community believe the school could either negotiate a lower exit fee, or fight the figure in court. During discussions on instituting the $50 million exit fee, University of Maryland President Wallace Loh expressed that he did not think the fee would stand up in court. Loh subsequently voted against the fee, which passed anyway.
Beyond the exit fee, many Maryland fans and alumni are against the move. The Terps have played ACC competition for almost 60 years and generations of fans have enjoyed rivalries with Virginia, Duke and North Carolina State. Those matchups would likely be lost if Maryland moves to the Midwest-centric Big Ten conference.
It's clear why the Big Ten would want to add Maryland and Rutgers: increased television revenues and a presence along the densely populated East Coast.
The Big Ten wants Maryland to access the Washington, D.C, and Baltimore television markets, collectively the eight-biggest market in the country. Rutgers brings even more television sets to the Big Ten by accessing the New York City market. By adding the Terps and Scarlet Knights, it's possible that the proceeds of the Big Ten Network would increase and bring even more money to College Park.
Beyond money, it's less clear why Maryland would want to make the Big Ten move, but there are reasons to consider. Despite animated fan bases, most Maryland fans and players never had a true rival in the fashion of Michigan-Ohio State or USC-UCLA. In fact, the team most Maryland fans love to hate, Duke, clearly has a bigger rival in North Carolina.
If Maryland does join the Big Ten, the geographic proximity of Penn State could allow the Terps an instant rival. Maryland and Penn State played each other in football for decades, but the game fell apart almost 20 years ago. Penn State operates in a similar fashion as Maryland within the Big Ten without one obvious rival. The Terps in the Big Ten could alleviate the true rival issue for both schools, as they share a border and often recruit players from the same areas.
Another factor for Terp fans might be the newest round of ACC expansion. In 2014, Pittsburgh and Syracuse will join the conference, and the league's famed basketball schedule will expand. Every team in the conference has been assigned one designated rival to play twice each year in basketball and every year in football. Despite being a founding member of the conference and having nearly six decades of history with the schools in North Carolina and Virginia, Maryland was assigned expansion-team Pittsburgh as its rival. For many Maryland fans, this was an injustice.
There is no doubt that the football competition in the Big Ten will be much stiffer than in the ACC, and it would be hard to envision any immediate success for the Terps playing against teams like Nebraska, Michigan or Ohio State. But those teams have fans that travel, and it is easy to envision larger and more lively crowds in Bryd Stadium when a school like Penn State or Iowa comes to visit instead of current ACC foes like Wake Forest or Boston College.
Much remains to be decided for the University of Maryland. First the Maryland brass would have to ask for membership in the Big Ten. Then current Big Ten universities would vote on extending Maryland an invitation to join the conference. But the pace and gravity of the negotiations suggest that this move is very much in motion.
Regardless what happens, fans will be upset. Decades of tradition will be thrown out the window, but the conference realignment freight train looks like it will impact schools that previously looked impenetrable. The fate of any conference is uncertain, but the Big Ten looks to be the most stable, the most profitable, and the conference with the foresight and fortitude to make bold moves.
Will Maryland make a bold move? That's the big question.