Report: Notre Dame to sign apparel deal with Under Armour

Report: Notre Dame to sign apparel deal with Under Armour
January 9, 2014, 7:15 pm
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(Associated Press)

Kevin Plank's empire is expanding and will soon include the University of Notre Dame, as the Irish plan to leave adidas when their deal with the apparel company comes to an end at the conclusion of the current school year and sign with Under Armour, Darren Rovell of ESPN is reporting.

The deal would be for all sports, the report said, and begin at the start of the 2014-15 school year.

Under Armour's brand has continued to grow in recent years, both on the basketball and football sides of the company. Auburn, one of the company's main clients, won a BCS national championship in 2011 and appeared in another in 2014. South Carolina has also made strong in-roads on the national scene in recent years, finishing 11-2 this season after a victory over Wisconsin in the Capital One Bowl.

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The value in Under Armour's deal with Notre Dame would be predominantly with football, but the company has made strides in the basketball market, as well. The grassroots basketball influence is growing and its basketball portfolio includes strong and improving programs at Maryland, St. John's, Temple, Towson, and La Salle, among others.

Bringing Notre Dame to the fold would add major-conference value to that core group.

Notre Dame has been wearing adidas' three stripes since 1997 and the company for the most part has not strayed from the more traditional look of Notre Dame's uniforms. Under Armour is known for its adventurous uniform prototypes, most recently Maryland's line of red "Pride" uniforms worn this season against Clemson and West Virginia.

According to the report, the terms of the pending deal are not known.

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