Under Armour: DC Premier AAU emerges in place of DC Assault

Under Armour: DC Premier AAU emerges in place of DC Assault
February 24, 2014, 10:00 am
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The D.C. Assault AAU program, headed by co-founder Curtis Malone, had been a fixture on the grassroots basketball scene in the nation’s capital since the early 1990s.

It had churned out local talent that includes Jeff Green of the Boston Celtics, Quinn Cook of the Duke Blue Devils, and Maryland signee Romelo Trimble.

But following Malone’s arrest on drug trafficking charges in August, Assault is fading away and a new, separate program is emerging, D.C. Premier, which takes hold as Under Armour’s flagship program in the region, the company announced officially on Monday.

The move had been expected previously, reported first in September by Jeff Ermann of InsideMDSports.com.

Under Armour has laid out its 2014 grassroots schedule, as well, comprised of 30 teams (plus one) in two conferences that will play five events from April through July. Not listed in that group is D.C. Assault.

Premier takes its spot in the East, joining other powers on the circuit including Juice All-Stars, New Heights, Atlanta Xpress, and SportsU.

Maryland signee Jared Nickens played his AAU basketball with SportsU, while fellow signee Trayvon Reed spent time with Atlanta Xpress.

Perhaps most notable for Under Armour, though, is its crown jewel, called “The Finals” which will take place in Atlanta, Ga. during the final live recruiting period in July. It goes head-to-head with Nike’s Peach Jam, which takes place at the same time in North Augusta, S.C., just east of the Georgia state line.

Under Armour’s other events this spring and summer are as follows: